Budweiser uses $120K to purchase ‘fan art’ NFT and Beer.eth domain

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Budweiser, a subsidiary of Anheuser-Busch InBev, seems to have unofficially sanctioned a bit of nonfungible token, or NFT, artwork after buying it to be used on its Twitter profile. 

According to information from the OpenSea market, the beer producer bought a Budweiser-branded rocketship NFT on Aug. 24 for 8 Ether (ETH), or roughly $25,704. The firm used the “Life of the Party” picture, that includes three beer cans making up the physique of a rocketship, for its official Twitter profile image. At the time of publication, Budweiser’s 224,900 followers can nonetheless view the picture.

Acknowledging the NFT’s creator, Tom Sachs, with a retweet, Budweiser appears to be taking one other step into the crypto and blockchain house with this newest buy. On Aug. 11, the corporate additionally purchased the area identify Beer.eth by means of Ethereum Name Service on OpenSea for 30 ETH, or greater than $96,000 on the time of publication.

Related: If Cryptocurrencies Were Beer…

Different beer corporations working underneath Anheuser-Busch InBev have been getting into the digital house. In June, the U.Ok. arm of pilsner beer model Stella Artois launched a sequence of branded pores and skin NFTs for use on horses within the digital racing recreation Zed Run. Last 12 months, Anheuser-Busch InBev piloted a platform permitting clients to trace the availability community of their beers on the blockchain.